+44 (0)20 7836 1033 experiences@smartgroupltd.co.uk

View our 2015 Events Calendar

About Us

Official supplier and caterer to all our events

Smart Experiences are proud to be an official supplier of premium hospitality packages to private and corporate groups, at some of the most exciting, high profile sporting and cultural events. We are not a third party supplier or a ticket agent. From initial booking to delivery on the day, you deal with us and only us, meaning we can ensure the highest quality and the best service.

Food is focal to the Smart Experience and our award-winning sister company, Smart Hospitality, are the official caterers at every event we offer. This means we can ensure the hospitality we deliver is of the highest quality we would expect to receive.

As part of the Smart Group – experts in hospitality, catering and event management and providers to some of the most internationally-renowned events – we know what it takes to create an unforgettable experience.

Why book your event with Smart Experiences?

  • We are an official partner to the events at which we provide hospitality packages, not a third party agent. This means we have in-depth knowledge of each event and can tailor your experience to your exacting requirements. Our hospitality packages are tailored to you.
  • We are proud to offer a personalised service, with a specialist team dedicated to you and your guests from your initial enquiry to post-event follow-up to ensure everything was to your satisfaction.
  • Our hospitality packages include handcrafted menus by official caterers to the events and the UK’s Event Caterer of the Year 2013, Smart Hospitality, led by Creative Director and Michelin-starred chef, Angela Hartnett.

Why not consider multiple event packages with us? Due to our relationships across numerous events, we can offer cost-effective solutions to meet your entertaining needs across the year.

Smart Experiences Smart Experiences

Our Events

     View and Download our full Calendar of Events here.

Explore a selection of highlight events to find the perfect experience for you and your group:

Royal Ascot

Royal Ascot

Combine an electric atmosphere with exquisite dining.

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The Championships, Wimbledon

The Championships, Wimbledon

Be transported from courtside to dining table in moments

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Polo in the Park

Polo in the Park

A pulse-raising sport, delightful dishes and a stunning setting

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International Rugby, Twickenham

QBE Internationals, Twickenham

Enjoy the tries of the game and the tastes of a delicious menu

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Henley Royal Regatta

Henley Royal Regatta

The finest hospitality with which to enjoy one the world’s most famous Regattas

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Contact Us

Our dedicated team have enviable experience in the events, hospitality and catering industries, spanning over 20 years and are on hand to help you treat your VIP guests to an unforgettable experience, from your initial enquiry to post-event follow-up to ensure everything was to your satisfaction.

Simply submit your details below and our team will be in touch

Call Us

+44 (0)20 7836 1033

Email Us


Find Us

Smart Experiences
30 Maiden Lane
Covent Garden

Our Team

Greg Lawson CEO

As CEO, Greg brings his passion, enthusiasm and drive to every aspect of Smart Group’s business, ensuring that professional service and exceptional quality are consistently delivered at every client experience.

Paul Vesper COO

Paul is recognised by the event catering industry as one of the top operators in the business and brings his enthusiastic, methodical, and committed approach to Smart.

Andrew Hodgkins Managing Director

Formerly MD of Keith Prowse, Andrew has over 20 years’ experience in the corporate hospitality industry and provides expert advice to our clients on the best event options to meet their needs.

Jake Lawson Senior Sales Executive

An integral part of the sales team, Jake is a friendly and approachable member of the team who constantly strives to exceed customer needs.